Episode 
46

Episode 46: Reinvention Mindset with Dr. Nadya Zhexembayeva in The Trending Communicator Podcast by Dan Nestle

May 2022

In today's hyper-accelerated communications world, keeping up means juggling reputation, brand building, crisis management, storytelling, and more while adapting to new technologies like generative AI. The Trending Communicator, hosted by Dan Nestle, is your guide through this chaotic landscape. This podcast dives into the challenges of PR, communications, and marketing today, with experts sharing real stories and strategies for overcoming those challenges and more. It's the perfect resource for professionals looking to innovate, take risks, and stay ahead. Join us to make sense of today’s communications chaos, one insightful conversation at a time.

Why Reinvention Is the New Professionalism

What if the greatest threat to your business isn’t disruption itself, but your attachment to stability? In this episode of The Dan Nestle Show, Dr. Nadya Zhexembayeva joins to unpack the real meaning of reinvention and why it’s not just a trend, but a professional survival skill. From Kazakhstan to the boardrooms of Fortune 500s, Dr. Nadya shares her extraordinary personal story and the research-backed science behind reinvention. Together with Dan, they explore why our work, our companies, and even our identities must evolve every 3–6 years to stay relevant—and how to do that without burning it all down.

What You’ll Learn

You’ll learn why reinvention isn’t about fixing what's broken, but proactively evolving before breakdown happens. Dr. Nadya explains the difference between innovation and reinvention, reveals the 3 core skills needed to reinvent consistently, and shares how businesses can embed reinvention as an ongoing habit—not a one-time event. She also explores the biology of unlearning and the shocking reality of short business model cycles today.

Who This Is For

  • Business leaders facing fast-paced market shifts
  • Communication professionals rethinking their role
  • HR, L&D, and strategy officers building future-ready organizations
  • Entrepreneurs feeling stuck in old models
  • Anyone who senses "what got us here won't get us there"

3 Key Takeaways from This Episode

1. Reinvention vs. Innovation: Why Stability Is the New Risk

Innovation adds value, but reinvention changes the game. Dr. Nadya shows why relying on outdated systems is more dangerous than ever—and how the most resilient companies build reinvention into their DNA.

2. How to Build a Reinvention Portfolio Like a Pro

From product design to team development, successful companies treat reinvention like an investment portfolio. Learn the nine types of reinvention and how to embed them across your business before disruption hits

3. The Science of Resilience: What Leaders Need to Unlearn

Reinvention starts with biology. Dr. Nadya reveals why leaders must rewire their brain to handle disruption—and why unlearning is now more critical than deep expertise.

Resources Mentioned

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Dr. Nadya Zhexembayeva is on a global podcast tour, sharing stories, tools, and field-tested strategies from the frontlines of reinvention. Want her on your show?

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Hi, I’m Dr. Nadya Zhexembayeva

I’ve spent 20+ years helping companies like Coca-Cola, IBM, and L’Oréal reinvent in times of chaos. I’m a scientist, entrepreneur, and educator passionate about turning disruption into opportunity. I created the Reinvention Academy to teach everyday leaders how to adapt, lead, and thrive when the old rules no longer apply. If you're ready to stop fearing change and start mastering it - you're in the right place.
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