Episode 27: Thriving In This Century Of Disruption with Dr. Nadya Zhexembayeva in The New Generation Entrepreneur Podcast by Brandon Lucero

Reinventing in Times of Chaos

What if the greatest danger in turbulent times isn’t the turbulence—but operating with yesterday’s logic? In this powerful episode, Dr. Nadya Zhexembayeva joins Brandon Lucero to break down the practical truth behind reinvention—and why course creators, entrepreneurs, and leaders can no longer treat change as a one-time event. With insights from neuroscience, business history, and firsthand experience

in global crises, Nadya shares a timely message: Reinvention is no longer optional. It’s the system you must build to thrive, even as disruption accelerates.

What You’ll Learn

In this conversation, you’ll learn why the speed of disruption is transforming how we build businesses—and why relying on “what worked before” can quietly kill your company. You’ll hear how Nadya’s framework for reinvention helps entrepreneurs escape Titanic Syndrome, turn fear into action, and stay ahead of the curve with strategic shifts. Plus, you’ll hear a personal story that explains why Nadya views change not as punishment—but as the ultimate freedom.

Who This Is For

• Course creators and coaches navigating post-pandemic market shifts
• Entrepreneurs facing stalled growth or increased competition
• Business owners ready to build systems that thrive under pressure
• Leaders seeking to reinvent their models proactively, not reactively

3 Key Takeaways from This Episode

1. Reinvention Starts Before You Think You Need It

Most companies wait until decline to reinvent—when resources are tight and emotions are high. Research shows that if you start reinventing during decline, you only have a 10% chance of returning to peak performance. True reinvention begins during growth, before the cracks begin to show.

2. Crisis Isn’t the Problem—Yesterday’s Logic Is

Operating with old assumptions in a new world is what actually kills businesses. Nadya explains why resisting change is a natural biological response—but staying stuck there is a choice. Reinvention requires shifting your mindset, updating your operating assumptions, and letting go of outdated success patterns.

3. You Don’t Need Big Breakthroughs—You Need Small Strategic Steps

Reinvention isn’t always about launching a revolutionary product or pivoting entirely. Often, it’s about noticing what’s already working, doubling down on it, and improving by just 1% a day. Those micro-adjustments compound into sustainable transformation—especially during a crisis.

Resources Mentioned

• Free Preview of Dr. Nadya’s Book: Chief Reinvention Officer Handbook
• Reinvention Academy Community
• Titanic Syndrome Diagnostic